seo-local

# Local SEO Analysis (March 2026) ## Key Statistics | Metric | Value | Source | |--------|-------|--------| | GBP signals share of local pack weight | 32% | Whitespark 2026 | | Proximity share of ranking variance | 55.2% | Search Atlas ML study | | Review signals share (up from 16%) | ~20% | Whitespark 2026 | | Google searches seeking local info | 46% | Industry data | | Mobile "near me" searches leading to visit in 24h | 76% | Google confirmed | | ChatGPT/AI usage for local recommendations | 45% (up from 6%) | BrightLocal LCRS 2026 | | ChatGPT local conversion rate | 15.9% | Seer Interactive | | Google organic local conversion rate | 1.76% | Seer Interactive | | Local pack ads growth (Jan 2025 to Jan 2026) | 1% to 22% | Sterling Sky | --- ## Business Type Detection Detect from page signals before analysis. This determines which checks apply. ### Brick-and-Mortar - Physical street address visible in page content or footer - Google Maps embed with pin/directions - "Visit us at", "Located at", "Come see us" - Structured address in LocalBusiness schema ### Service Area Business (SAB) - No visible physical address - Service area mentions: "serving [city/region]", "service area includes" - "We come to you", "On-site service", "Mobile [service]" - `areaServed` in schema without `address.streetAddress` ### Hybrid - Both physical address AND service area language present - "Visit our showroom" combined with "We also serve [areas]" **Impact on checks**: SABs skip embedded map...