convert-proof-stack

# Convert Proof-Stack - Visual Stacking of the 5 Donahoe Proof Types > *"Proof in Donahoe copy never announces itself. It doesn't feel like 'evidence.' It feels like conversation."* - The Donahoe Method, Framework 2 This skill takes the 5 Donahoe proof types - Anecdote / Receipt / Drive-By / Namecheck / Because - and engineers their visual rendering across the page. Every proof block is mapped to a layout pattern that preserves the Method's *conversational* feel while exploiting visual hierarchy to maximize believability. ## When to Use Trigger phrases: "proof stack", "testimonial layout", "social proof design", "logo bar", "video testimonial", "case study card", "donahoe proof stack", "visual proof", "trust signals", `/convert proof-stack <product>`. Use when: - Designing the visual proof zones of a long-form sales page or VSL page (Sections 7 + 9 in `convert-scroll-rhythm`'s skeleton) - Translating the output of `/convert proof` (which writes the proof copy) into specific layout patterns - Adding a logo bar, testimonial grid, video testimonial block, or case-study card section - Diagnosing why an existing proof zone reads as "marketing" instead of "conversation" Do NOT use for: - Writing testimonial copy from scratch - use `/convert proof` (this skill renders that output) - Generating fake testimonials - Wayland never fabricates proof; if no proof exists, omit the block - Auditing an existing live page's proof section - use `/market landing <url>` - Building the full ...