convert-temperature

# Convert Temperature - Market Temperature Read > *"Before you write a word of copy, you need to know where your reader is. Not demographically - psychologically. How much do they already know? How much do they already believe? How much have they already heard?"* - The Donahoe Method, Framework 7 The same product needs completely different copy at every temperature. An Ice Cold audience needs a 3,000-word education piece. A Boiling audience needs a 3-line email. Writing hot copy for a cold audience is the most common reason campaigns fail. This skill classifies your reader on the 5-level temperature scale and outputs a calibration brief that every downstream Method skill uses. ## When to Use Trigger phrases: "what temperature is this audience", "market temperature", "awareness level", "is this audience hot or cold", "ice cold cool warm hot boiling", "calibrate the copy length", "temperature read", "how aware is this reader", `/convert temperature <audience description>`. Run this skill in the diagnostic phase, alongside `convert-four-questions`. Both feed the brief that the page-builders work from. Do NOT use for: - Auditing an existing live page's tone or fit (use `convert-audit`) - Picking an offer (offers are temperature-agnostic - see `funnels-offer`) - Writing actual copy (this is a calibration; the writers come next) ## Inputs Required: 1. **Traffic source** - where is this reader coming from? Cold ad, retargeting pixel, email list, repeat customer, abandoned c...