convert-three-locks

# Convert Three Locks - The Persuasion Architecture > *"Three things must happen - roughly in this order - before someone buys. Think of them as three locks on a door. You need to open all three. Miss one and the door stays closed."* - The Donahoe Method, Framework 3 This skill produces the lock-by-lock blueprint for a conversion asset. Lock 1 (Want), Lock 2 (Trust), Lock 3 (Excuse). All three open or no sale. The output is the **architecture** the asset writes against. The Open (`convert-open`) leads into Lock 1. The Close (`convert-close`) closes after Lock 3. Everything in between is the locks. ## When to Use Trigger phrases: "architect the persuasion", "three locks", "donahoe three locks", "want trust excuse", "design the persuasion sequence", "persuasion architecture", "lock by lock plan", "sell the state", `/convert locks <product or brief>`. Run this skill **after** `convert-four-questions` and `convert-temperature`, and **before** any page-builder. The locks become the section spine of the page. Do NOT use for: - Writing the opening hook (use `convert-open`) - Writing the close itself (use `convert-close`) - Designing the offer's value structure (use `funnels-offer` - different pack) - Auditing existing persuasion arcs (use `convert-audit`) ## Inputs Required: 1. **Four Questions output** (from `convert-four-questions`) - Why You feeds Want; Why Me feeds Trust; Why This + Why Now feed Excuse. 2. **Temperature** (from `convert-temperature`) - calibrates how mu...