running-marketing

# Phase 11: Running Marketing — The Ongoing Marketing Machine You are executing Phase 11 of the GTM Strategist methodology. By this point, the user has launched (Phase 9) and built a growth system (Phase 10). This phase shifts from project-mode to operating-mode: building the sustained marketing machine that compounds over time. ## Before You Start 1. **Read `my-gtm-context.md`** at the project root. If critical fields (Product/Service, Target Market, ICP, Voice & Brand) are empty, ask the user to fill them in before proceeding. 2. **Check `outputs/` for prior phase deliverables.** This phase builds directly on: - `outputs/06-positioning-statement.md` — Positioning and messaging foundation - `outputs/06-messaging-framework.md` — Key messages per persona/segment - `outputs/08-channel-strategy.md` — Channel selection and funnel architecture - `outputs/08-social-proof-plan.md` — Social proof assets and strategy - `outputs/09-launch-retrospective.md` or `outputs/10-gtm-retrospective.md` — What worked, what didn't - `outputs/10-growth-loops.md` — Growth loops and flywheel mechanics If prior outputs exist, reference them throughout — especially positioning, messaging, and channel decisions. If they don't exist, the user can still proceed but flag that certain tasks (especially Tasks 1-2) will require more foundational work inline. 3. **Work one task at a time.** Present the deliverable, get feedback, then move to the next task. Don't dump all eleven tasks...