competitor-research-playbook

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Your competitor just launched. You have no idea how they grew so fast. Should you reverse-engineer their website? Track their social media? Map their growth flywheel? This gives you the complete SOP — from Wayback Machine snapshots to X/Twitter propagation analysis to growth flywheel scoring. Built from 150+ AI startup competitive analyses including the Lovable case study (4.3M views, 229K impressions launch day). By @WeiYipei. Inside: 4-step research framework (website → social → traffic → ad spend) · 3-version Wayback evolution analysis · X/Twitter propagation-chain mapping · growth-flywheel 6-stage scoring · KOL identification · content-effectiveness ranking · ICP + freemium pricing teardown · self-check checklist. New in 1.2: time-machine competitor archaeology — Google date-range search back to pre-fame years, star-history launch-day reconstruction (AppFlowy ~40-channel zero-budget launch teardown), competitor funding news as a launch-timing signal, and the "open source alternative" positioning play. Sou

AI & Automation 71 stars 5 forks Updated 2 days ago MIT

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# Competitor Research & Growth Flywheel Playbook — Full SOP Historical reconstruction evidence and citation limits: `references/podcast-evidence.md`. > 🌍 **Language / 语言**: 中文 | English | 日本語 | 한국어 > > Complete SOP for systematic competitor research: website evolution analysis, social media channel teardown, growth flywheel scoring, X/Twitter propagation chain mapping, and KOL identification. Battle-tested across 150+ AI startups. Includes Lovable full case study (Nov 2024 launch: 229K impressions, 4.3M video views, 10K+ Discord community). --- ## 一、竞品调研核心框架 ### 1.1 四步调研法 | 步骤 | 内容 | 产出物 | |-|-|-| | **Step 1** | 拆解竞品**官网**不同阶段版本 | 官网演变路径、Value Proposition演进、获客结构 | | **Step 2** | 拆解竞品**社媒渠道**内容策略 | 各渠道内容分类、发布节奏、KOL合作模式 | | **Step 3** | **导航站**拆分(按需) | 导航站流量来源、友商投放入口 | | **Step 4** | **广告投放**拆分(按需) | 投放渠道、素材策略、流量来源 | ### 1.2 工具清单 | 工具 | 用途 | |-|-| | [Wayback Machine](https://web.archive.org/) | 查看竞品历史官网快照 | | [SimilarWeb](https://www.similarweb.com/) | 流量来源分析、渠道分布 | | [Semrush](https://www.semrush.com/) | SEO、广告投放分析 | --- ## 二、官网拆解方法论 ### 2.1 三个关键版本节点 1. **第一版本的官网** — 最小可行版本 2. **第一阶段Beta Test的官网** — 封闭测试期 3. **第一阶段正式Launch的官网** — 公开上市 ### 2.2 每版本记录维度 | 维度 | 内容 | |-|-| | 一句话介绍 | 核心Value Proposition | | 官网长度 | 总屏数、落地页结构 | | 用户案例 | 行业/场景用例 | | 框架结构 | Banner/Pricing/CTA | | SEO动作 | 标题/描述变化 | | 社区渠道 | Discord/Reddit启动节点 | | 集成生态 | 第三方集成 | ### 2.3 对比表格模板 | 阶段 | 时间节点 | Value Prop | 官网长度 | 主要板块 | 启动渠道 | 关键Feature | |-|-|-|-|-|-|-| | V1 | YYYY-MM | ... | X屏 | ... | ......

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Author
Gingiris-1031
Repository
Gingiris-1031/gingiris-skills
Created
2 months ago
Last Updated
2 days ago
Language
Python
License
MIT

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