gr-community-ambassador

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You launched an ambassador program. 3 applications. One ghosted after week 2. Should you lower the bar? Offer more perks? Spam influencers? This gives you the complete community & ambassador operations SOP — from pre-launch checklist to recruitment to tiered management to retention to governance. Built from Notion (20M users, real ambassador interviews), AFFiNE (60K stars), Asana, and ClickUp programs. By @WeiYipei. What's inside: • Pre-launch readiness checklist (6 conditions that must be true before starting) • 6-step community setup SOP (platform selection → rules → admin standards → monitoring → wiki → metrics) • Ambassador recruitment system (A+B qualification, application form design, scoring rubric) • 4-tier progression system (Bronze → Silver → Gold → Platinum with point thresholds) • 5-pillar incentive framework (Product quality → Beta access → Founder access → KOL path → Full engagement) • Churn early-warning system + retention playbook • Event operations SOP (6 event types × full lifecycle) • Healt

AI & Automation 71 stars 5 forks Updated 2 days ago MIT

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Skill Content

# Community & Ambassador Program Playbook — Full SOP > 🌍 **Language / 语言**: 中文 | [English](references/en/README.md) | [日本語](references/ja/README.md) | [한국어](references/ko/README.md) > > Complete SOP for community building and ambassador program operations: pre-launch checklist, 6-step community setup, ambassador recruitment & tiered management, incentive design, event operations, content creation systems, health metrics, and governance. Built from Notion (20M users, real ambassador interviews), AFFiNE (60K GitHub stars), Asana Ambassador, and ClickUp Verified programs. --- ## 一、核心目标与价值主张 | 维度 | 描述 | |-|-| | **核心目标** | 相互成就(Mutual Achievement) | | **用户侧** | 帮助用户建立个人影响力,最终实现商业变现 | | **产品侧** | 社区驱动产品全球扩张,形成用户-内容-产品飞轮 | | **运营理念** | 长期陪伴、共同成长,非一次性流量收割 | ### 大使的本质 | 传统认知 | 真实本质 | |-|-| | 品牌宣传员 | 免费外包/CSM/经销商 | | 物质奖励驱动 | 成为KOL的机会 + 创始人直接对话 + 变现路径 | --- ## 二、启动前置条件 ### Checklist(全部满足才启动) | ☐ | 条件 | |-|-| | ☐ | 内部全员使用自家产品 | | ☐ | 产品已嵌入工作流 | | ☐ | 产品达到"可用"状态 | | ☐ | 有内容承载能力 | | ☐ | Roadmap可对外 | | ☐ | 团队有专人负责 | ### 产品阶段判断 | 阶段 | 适合? | 策略 | |-|-|-| | 冷启动(<PMF) | ❌ | 先找100个深度用户 | | 成长期 | ⚠️ | 5-10名种子大使,无考核 | | 增长期 | ✅ | 正式计划+积分体系 | | 成熟期 | ✅✅ | 全生态+Affiliate | --- ## 三、社区搭建六步法 ### Step 1: 载体选择 | 载体 | 适用 | 优点 | |-|-|-| | Discord | 开发者社区 | Bot生态丰富 | | Slack | 国际化 | 频道组织成熟 | | Telegram | 实时讨论 | 触达快 | | 飞书/Lark | 内外融合 | 产品绑定 | ### Step 2-6: 规则 → 管理员 → 舆情监测 → 知识库 → 基线指标 **舆情监测关键洞察:** > 所有提到产品的账号都转推/关注。Notion做了爬虫自动监测。**普通用户持续产出 > KOL单次发布。** --- ## 四、大使招募与管理 ### 4.1 准入标准(...

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Author
Gingiris-1031
Repository
Gingiris-1031/gingiris-skills
Created
2 months ago
Last Updated
2 days ago
Language
Python
License
MIT

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community-ambassador-playbook

You launched an ambassador program. 3 applications. One ghosted after week 2. Should you lower the bar? Offer more perks? Spam influencers? This gives you the complete community & ambassador operations SOP — from pre-launch checklist to recruitment to tiered management to retention to governance. Built from Notion (20M users, real ambassador interviews), AFFiNE (60K stars), Asana, and ClickUp programs. By @WeiYipei. 🇨🇳 你搞了个大使计划。来了3个申请。一个第二周就消失了。该降门槛?加福利?群发KOL?这份SOP给你从启动前置条件到招募到留存到治理的完整社区/大使运营方法论。基于 Notion(2000万用户,大使真实访谈)、AFFiNE(60K stars)、Asana、ClickUp 实战案例。 🇯🇵 アンバサダープログラムを立ち上げた。応募3件。1人は2週間で消えた。基準を下げる?特典を増やす?このSOPは、事前チェックリストから採用、段階管理、リテンション、ガバナンスまでの完全なコミュニティ&アンバサダー運営フレームワークを提供します。Notion(2000万ユーザー)、AFFiNE(60K stars)の実例から構築。 🇰🇷 앰배서더 프로그램을 시작했습니다. 지원 3건. 하나는 2주 만에 사라졌습니다. 기준을 낮출까요? 이 SOP는 사전 체크리스트부터 모집, 단계별 관리, 리텐션, 거버넌스까지 완전한 커뮤니티 & 앰배서더 운영 프레임워크를 제공합니다. Notion(2000만 사용자), AFFiNE(60K stars) 실전 사례에서 구축. Triggers: "ambassador program" | "community building" | "community management" | "DevRel" | "developer r

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🇺🇸 KOL Outreach & Influencer Marketing Playbook — Complete SOP from discovery to ROI tracking. Battle-tested with 200+ KOL campaigns at AFFiNE (60k stars). Includes pricing benchmarks, email templates, content packages, platform algorithm guides, and data-driven evaluation frameworks. 🇨🇳 KOL 外联与红人营销实战手册 — 从发现筛选到 ROI 追踪的完整 SOP。基于 AFFiNE(60k stars)200+ 次 KOL 合作实战验证。包含报价基准、邮件模板、内容包模板、各平台算法指南、数据评估体系。 🇯🇵 KOLアウトリーチ&インフルエンサーマーケティング実践ガイド — 発見からROI追跡までの完全SOP。AFFiNE(60k stars)での200回以上のKOLキャンペーン実績。価格ベンチマーク、メールテンプレート、コンテンツパッケージ、プラットフォームアルゴリズムガイド。 🇰🇷 KOL 아웃리치 & 인플루언서 마케팅 플레이북 — 발굴부터 ROI 추적까지 완전한 SOP. AFFiNE(60k stars) 200+ KOL 캠페인 실전 검증. 가격 벤치마크, 이메일 템플릿, 콘텐츠 패키지, 플랫폼 알고리즘 가이드. Triggers: "KOL outreach" | "influencer marketing" | "KOL campaign" | "influencer outreach" | "creator partnership" | "KOL strategy" | "red人" | "红人营销" | "KOL合作" | "达人合作" | "influencer pricing" | "KOL ROI" | "content creator outreach" | "KOL筛选"

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community-building-playbook

Build and grow developer and user communities from scratch — covering ambassador programs, community-led growth (CLG), event operations, content strategy, and health metrics. Grounded in real playbooks from Notion, Lovable, AFFiNE, ClickUp, Asana, and Lark. Use when: building a community for an open-source project, SaaS product, or brand; recruiting and managing ambassadors or community leaders; planning community events (online/offline meetups, AMAs, hackathons); designing ambassador tier/points systems; setting community health KPIs; launching a Build-in-Public strategy; setting up Discord, Slack, or Lark communities; running developer relations (DevRel); or when the user asks about community operations, ambassador programs, CLG, user advocacy, KOC/KOL cultivation, UGC flywheels, community monetization, or any variation of "how do I grow my community".

71 Updated 2 days ago
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