suede-cold-email

# Suede Cold Email Writing Use this Suede cold-email playbook to write concise, evidence-grounded outreach that sounds human and respects the recipient. ## Before Writing **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Understand the situation (ask if not provided): 1. **Who are you writing to?** — Role, company, why them specifically 2. **What do you want?** — The outcome (meeting, reply, intro, demo) 3. **What's the value?** — The specific problem you solve for people like them 4. **What's your proof?** — A result, case study, or credibility signal 5. **Any research signals?** — Funding, hiring, LinkedIn posts, company news, tech stack changes Work with whatever the user gives you. If they have a strong signal and a clear value prop, that's enough to write. Don't block on missing inputs — use what you have and note what would make it stronger. --- ## Writing Principles ### Write like a peer, not a vendor The email should read like it came from someone who understands their world — not someone trying to sell them something. Use contractions. Read it aloud. If it sounds like marketing copy, rewrite it. ### Every sentence must earn its place Cold email is ruthlessly short. If a sentence doesn't m...