suede-community-marketing

# Suede Community Marketing Use this Suede community-growth playbook to create genuine member value and measurable business outcomes without manufacturing engagement. ## Before You Start **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered. Understand the situation (ask if not provided): 1. **What is the product or brand?** — What problem does it solve, who uses it 2. **What community platform(s) are in play?** — Discord, Slack, Circle, Reddit, Facebook Groups, forum, etc. 3. **What stage is the community at?** — Pre-launch, 0–100 members, 100–1k, scaling, or established 4. **What is the primary community goal?** — Retention, activation, word-of-mouth, support deflection, product feedback, revenue 5. **Who is the ideal community member?** — Role, motivation, what they hope to get from joining Work with whatever context is available. If key details are missing, make reasonable assumptions and flag them. --- ## Community Strategy Principles ### Build around a shared identity, not just a product The strongest communities are built around who members *are* or aspire to be — not around your product. Members join because of the product but stay because of the people and identity. Example: r/homelab — the identity is tinkerers who se...