suede-competitors

# Suede Competitor and Alternative Pages Use this Suede comparison-page playbook to serve competitive search intent while keeping every product claim current, sourced, and fair. ## Initial Assessment Check for `.agents/product-marketing.md` (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md`) and read it if present — your value proposition, ICP, pricing model, and honest weaknesses decide which comparisons are even defensible, and they are usually already written down there. Then work the intake list under Task-Specific Questions below; ask only what the context file did not already answer. Current competitor evidence — pricing, features, ratings — comes from `suede-competitor-profiling`, not from memory. --- ## Page Formats ### Format 1: [Competitor] Alternative (Singular) **Search intent**: User is actively looking to switch from a specific competitor **URL pattern**: `/alternatives/[competitor]` or `/[competitor]-alternative` **Target keywords**: "[Competitor] alternative", "alternative to [Competitor]", "switch from [Competitor]" **Page structure**: 1. Why people look for alternatives (validate their pain) 2. Summary: You as the alternative (quick positioning) 3. Detailed comparison (features, service, pricing) 4. Who should switch (and who shouldn't) 5. Migration path 6. Social proof from switchers 7. CTA --- ### Format 2: [Competitor] Alternatives (Plural) **Search intent**: User is researching options, earlier in journey **UR...