suede-emails

# Suede Lifecycle Email Systems Suede designs lifecycle email as a consent-aware system of triggers, message roles, pacing, and measurable next actions. Create sequences that move a known audience toward value without inventing intent, exhausting the list, or confusing lifecycle messaging with cold outreach. ## Initial Assessment **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Before creating a sequence, understand: 1. **Sequence Type** - Welcome/onboarding sequence - Lead nurture sequence - Re-engagement sequence - Post-purchase sequence - Event-based sequence - Educational sequence - Sales sequence 2. **Audience Context** - Who are they? - What triggered them into this sequence? - What do they already know/believe? - What's their current relationship with you? - What other emails are they already receiving? - What's the current email performance to beat? 3. **Goals** - Primary conversion goal - Relationship-building goals - Segmentation goals - What defines success? --- ## Core Principle One email, one job: a single purpose and a single primary CTA per email. Everything downstream — sequence length, roles, copy — follows from that. --- ## Emai...