aeo-strategy

# Answer Engine Optimization (AEO) ## Overview AI search engines (ChatGPT, Perplexity, Gemini, Claude) are capturing 10-30% of B2B search traffic. Traditional SEO doesn't optimize for AI answers. AEO ensures your content is the source AI engines cite when users ask questions in your domain. This skill covers the strategy. ## Authoritative Foundations - **Google AI Overviews — Optimization for Generative Search** — Google's guidance for optimizing content to appear in AI-generated summaries and AI Mode results. - **Google Search Central — SEO Starter Guide** — SEO Starter Guide - **Google Search Generative Experience Guidelines** — Named methodology governing recommendations in this skill's process. - **Google Search Central — SEO Starter Guide** — SEO Starter Guide ## When to Use - "Optimize for AI search" - "AEO strategy" - "Get cited by ChatGPT" - "Generative engine optimization" - "Rank in AI search results" ## Step-by-Step Process ### Phase 1: Understand How AI Search Works AI search engines: 1. Receive a user query 2. Search the web for relevant sources (often using Bing/Google APIs) 3. Read the top sources 4. Synthesize an answer, citing specific sources 5. Present the answer with citations Your goal: be the source they cite. This requires being the most authoritative, clear, and well-structured source on the topic. ### Phase 2: AEO Content Principles - **Authoritative voice:** Cite specific data, name specific experts, reference specific studies. AI en...