event-analyticslisted

# Event Analytics ## Overview Events are the atomic unit of customer understanding. Every signup, click, feature use, upgrade, and cancellation is an event. The mistake: tracking events haphazardly ("track everything!") with no taxonomy, creating a data swamp instead of a data pipeline. This skill covers event analytics across every GTM system — how to design an event taxonomy, implement tracking, and unify event data across your stack to build a complete customer picture. ## Frameworks Referenced This skill is grounded in public frameworks and source material relevant to the task: - **Segment — Customer Data Platform (CDP) and event taxonomy.** Use the relevant method or published guidance where it improves the requested deliverable; do not cite it as decoration. - **Amplitude — Behavioral analytics and event design.** Use the relevant method or published guidance where it improves the requested deliverable; do not cite it as decoration. - **Mixpanel — Product analytics and event-based reporting.** Use the relevant method or published guidance where it improves the requested deliverable; do not cite it as decoration. - **Intercom — Event-driven messaging and automation.** Use the relevant method or published guidance where it improves the requested deliverable; do not cite it as decoration. - **Avo — Event taxonomy and governance.** Use the relevant method or published guidance where it improves the requested deliverable; do not cite it as decoration. - **Snowplow — Ope