growth-hacking-tactics

# Growth Hacking Tactics ## Overview Growth hacking isn't "one weird trick to 10x your users." It's a systematic approach to finding and scaling the highest-leverage growth levers through rapid experimentation. The mistake: copying tactics without understanding the underlying growth model. A tactic that works for a consumer social app (viral invite loop) will fail for enterprise SaaS (sales motion). This skill covers growth loops, viral mechanics, referral flywheels, PLG hacks, and the experimentation framework to find what works for YOUR product. ## When to Use Trigger phrases: "growth hacking", "growth loops", "viral growth", "growth experiment", "referral flywheel", "growth tactics", "low-cost acquisition", "PLG growth hack", "how to grow faster", "growth model" ## Authoritative Foundations ### Brian Balfour — Growth Loops vs Funnels Funnels are linear: acquire → activate → retain → revenue → refer. Loops are circular: the OUTPUT of one cycle becomes the INPUT of the next. Growth loops compound. Funnels don't. Every great growth company has a dominant growth loop. ### Sean Ellis — Hacking Growth Process 1. **Analyze:** Data. Find the biggest opportunity. 2. **Ideate:** Brainstorm experiments. Score with ICE (Impact, Confidence, Ease). 3. **Prioritize:** Run highest-ICE experiments first. 4. **Test:** Run the experiment. Measure result. 5. **Scale:** Kill what failed. Double down on what worked. ### Andrew Chen — The Cold Start Problem Networked products have a "col...