pillar-pageslisted

# Pillar Pages & Topic Clusters ## Overview Pillar pages are comprehensive, authoritative pages that cover a topic broadly and link to detailed cluster content on specific subtopics. This architecture signals to Google that you're the authority on the topic, boosting rankings across the entire cluster. ## Frameworks Referenced This skill is grounded in public frameworks and source material relevant to the task: - **HubSpot Topic Cluster Model.** Use the relevant method or published guidance where it improves the requested deliverable; do not cite it as decoration. - **Animalz Content Strategy.** Use the relevant method or published guidance where it improves the requested deliverable; do not cite it as decoration. - **Google Search Central — SEO Starter Guide.** Use the relevant method or published guidance where it improves the requested deliverable; do not cite it as decoration. ## When to Use - "Build a pillar page" - "Topic cluster strategy" - "Cornerstone content" - "Pillar page for [topic]" ## Step-by-Step Process ### Phase 1: Pillar Topic Selection A pillar topic must be: - **High search volume:** 500-5,000+ monthly searches - **High business value:** Directly related to your product/ICP - **Broad enough for clusters:** At least 10-15 subtopics - **Evergreen:** Not news-dependent, will be relevant for years - **Competitive but winnable:** Check current top 10 — if they're all DR 70+ sites and you're DR 30, pick a different pillar ### Phase 2: Cluster Mapping