proactive-alerts

# Proactive Alerts ## Overview GTM teams spend 30% of their time checking dashboards that should be checking themselves. Proactive alerts invert this: the system watches your pipeline and signals 24/7, pushing notifications only when something needs attention. This skill designs an alert architecture: what to monitor, when to alert, who to notify, and how to route each signal type to the right person at the right time — all without alert fatigue. ## When to Use - "Set up pipeline alerts" - "Notify me when a deal stalls" - "Alert the team on buying signals" - "Build a deal risk monitoring system" - "Set up Slack notifications for pipeline changes" - "Create a signal-to-Slack pipeline" ## Authoritative Foundations Alert design draws from UnifiedPipeline's deal risk scoring methodology (transparent scores, daily briefings), SyncGTM's 15+ signal monitoring system, and Alysio's pipeline risk detection layer (engagement, sentiment, velocity, and qualification signals). ## Prerequisites - CRM with webhook or API access (HubSpot, Salesforce) - Slack or Teams for delivery - Signal data sources (job boards, funding databases, tech stack monitors) ## Step-by-Step Process ### Phase 1: Alert Categories | Category | Examples | Urgency | Channel | |---|---|---|---| | **Pipeline Risk** | Deal stalled >7 days, close date pushed, amount decreased, stage moved backward, missing next steps, no activity | High — requires action today | Slack DM to rep + manager | | **Buying Signals** ...