seo-strategy

# B2B SEO Strategy ## Overview B2B SEO is fundamentally different from B2C SEO — you're not optimizing for traffic volume, you're optimizing for pipeline. A single #1 ranking for a high-intent keyword like "email verification API" is worth more than 50 rankings for informational queries. This skill covers the full B2B SEO motion. ## Frameworks Referenced - **Eli Schwartz — Product-Led SEO** ([productledseo.com](https://www.productledseo.com/)). Build content around buyer jobs-to-be-done and product capabilities — not generic category definitions. Free tools on high-intent pages. - **Rand Fishkin — SparkToro** ([sparktoro.com](https://sparktoro.com/)). Audience research before keyword volume — where ICP spends time, what language they use, who influences them. - **Ahrefs / Backlinko** ([ahrefs.com/blog](https://ahrefs.com/blog/)). Three-tier keyword architecture, pillar-cluster structure, technical audit checklist. - **Google E-E-A-T + Search Central** ([developers.google.com/search](https://developers.google.com/search/docs)). Experience signals, schema, indexability. **Deep playbook:** `references/seo-strategy-playbook.md` (repo root) — technical SEO, content clusters, programmatic SEO, measurement. ## When to Use - "Build our SEO strategy" - "Keyword research" - "SEO plan" - "Improve search rankings" - "B2B SEO" ## Step-by-Step Process ### Phase 1: Keyword Research Build a keyword universe in 3 tiers: **Tier 1 — High Intent (Buying):** - "best [category] softwar...