social-media-strategylisted

Build and execute social media strategy for B2B — LinkedIn, X/Twitter, posting cadence, engagement tactics, content formats, sizing guides, and platform-specific best practices. Use when building social presence, planning content, or optimizing engagement. Triggers on: "social media", "LinkedIn strategy", "Twitter strategy", "X strategy", "posting guide", "social content", "engagement", "content calendar", "image sizes", "social graphics", or any social media planning request.
LeadMagic/gtm-skills · ★ 3 · AI & Automation · score 82

Install: claude install-skill LeadMagic/gtm-skills

# Social Media Strategy ## Overview Social media for B2B is not about going viral — it's about being the first person your ICP thinks of when they have a problem. Every post should build trust, demonstrate expertise, or start a conversation. This skill covers platform-specific strategy, content formats, sizing guides, and engagement tactics for LinkedIn (primary B2B channel) and X/Twitter (secondary). ## When to Use - "Build a social media strategy" - "Plan LinkedIn content" - "What should I post?" - "Social media image sizes" - "Increase engagement on LinkedIn" - "Content calendar for social" ## Authoritative Foundations - **Charlie Hills** — social media strategy frameworks for B2B. Multi-channel content distribution. Personal brand as growth lever. - **Brendan Gahan** — creator economy and social engagement. Community over audience. - **LinkedIn algorithm** — rewards: dwell time, comments (especially replies from author), relevant hashtags (3 max), native documents (carousels). Punishes: external links in post body, engagement bait, over-posting. ## Step-by-Step Process ### Phase 1: Platform Selection | Platform | Best For | Post Cadence | Content Types | |---|---|---|---| | **LinkedIn** | B2B thought leadership, trust-building | 3-5x/week | Text posts, carousels, polls, video | | **X/Twitter** | Real-time commentary, community | 1-3x/day | Threads, short posts, replies | | **YouTube** | Long-form education, demos | 1-2x/week | Tutorials, interviews, case studi