tracking-plan

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Master analytics tracking plan for PLG and B2B SaaS — unified event taxonomy, pixel strategy (1P and 3P tagging), marketing attribution architecture, CDP implementation (Segment, Rudderstack), product analytics (Amplitude, Mixpanel, PostHog), CRM tracking (HubSpot, Salesforce), and analytics infrastructure design. Use when building a complete tracking plan, designing analytics architecture, implementing product analytics, or aligning marketing and product tracking. Triggers on: "tracking plan", "analytics plan", "event tracking architecture", "pixel strategy", "analytics for PLG", "SaaS analytics".

AI & Automation 49 stars 14 forks Updated 4 days ago MIT

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Quality Score: 90/100

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Description 5%
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Skill Content

# Analytics Tracking Plan ## Overview Most companies have tracking — they just don't have a plan. Events fire into the void. Pixels fire twice (or never). Marketing attributes credit to the wrong channel. Product doesn't know what marketing tracks. Nobody trusts the data. The mistake: adding tracking ad-hoc without a unified plan. This skill covers the complete analytics tracking architecture for PLG and B2B SaaS: event taxonomy, pixel strategy, attribution architecture, CDP implementation, and the analytics stack that makes it all work together. ## Authoritative Foundations - **Segment — Customer Data Platform (CDP) and Tracking Plan spec** — Customer Data Platform (CDP) and Tracking Plan spec - **Amplitude — Product analytics and behavioral cohorts** — Product analytics and behavioral cohorts - **PostHog — Open-source product analytics** — Open-source product analytics - **Mixpanel — Event-based analytics** — Event-based analytics - **Google Analytics 4 (GA4) — Web analytics and conversions** — Web analytics and conversions - **Elena Verna (Reforge/Amplitude) — PLG analytics models** — PLG analytics models - **Brian Balfour (Reforge) — Growth models and tracking** — Growth loops — acquisition/retention loops, not funnel-only thinking. - **OpenView — PLG benchmarks and metrics** — Expansion SaaS benchmarks — PLG, sales-assist, and GTM efficiency. - **Avo — Tracking plan governance and code generation** — Tracking plan governance and code generation ## When to Use Trigg...

Details

Author
LeadMagic
Repository
LeadMagic/gtm-skills
Created
3 months ago
Last Updated
4 days ago
Language
Python
License
MIT

Integrates with

PostHog · Analytics

Bundled in these plugins

gtm-skills

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