objection-handling-20-videos

# /objection-handling Built from the transcripts of the 20 most-watched videos on handling sales objections in the last 12 months (550,785 views, 93,159 words), which produced 461 pieces of advice, of which 388 were kept because their verbatim quote was found, grouped into 207 distinct themes. The number next to each rule is how many of the 20 videos say it, and all sources are listed in sources.md. The most repeated rule reached 6 of 20. Treat weights as odds, not laws. ## Inputs 1. The offer and its exact price, as you would say it on the call. 2. The objection, word for word, and when it came up (before price, after price, at the close, on follow-up). 3. What you actually know about the prospect: who else is involved in the decision, any competitor quote they mentioned, and the goals they stated. 4. Optional: your log of recurring objections, how often each one shows up, and the deal value lost. Refuse to invent the prospect's words, their reasons, competitor prices, or any close rate the user has not given. ## The rules, by weight ### Strong (5 to 6 of 20) - **Raise and prevent likely objections before prospects voice them.** (6/20) List your top 5 questions in the order they usually come up (price, timeline, start date) and say "you might be thinking this" before you answer it yourself. - **Keep responses brief and avoid over-explaining.** (6/20) Skip the 20 to 25 minute numbers-heavy walkthrough. Ask what happened, or what would prove you're different. - **Own obje...