site-copy-ux

# Site copy — UX Need `pages/<slug>.md`. Else headlines skill first. Template section: `## UI (Krug)` in `page-brief.template.md` Sources: Krug *Don’t Make Me Think*; Zinsser *On Writing Well*; Fenton/Lee *Nicely Said*. ## MUST 1. Billboard: one H1, one primary CTA, one proof. Scan, don’t essay. 2. Trunk test: page name, site name, you-are-here. 3. Button = verb + object they want (`Get the audit`, not `Submit`). 4. Cut clutter: delete the sentence, then the word. No noun stacks. 5. Write strings only under `## UI` in that page file. 6. Skip `status: locked`. Refresh `INDEX.md` after edits. ## NEVER - Two equal primary CTAs - “Click here” / “Learn more” - Puzzle nav - Color/type decisions (that is DESIGN.md) - Rewrite `locked`