brand-tracking

# Brand Tracking Platform Skill ## Overview The Brand Tracking Platform skill provides brand health measurement and tracking capabilities. This skill enables comprehensive brand performance monitoring, competitive benchmarking, and brand equity analysis. ## Capabilities ### Awareness Tracking - Brand awareness tracking (aided/unaided) - Top-of-mind awareness - Category awareness - Competitor awareness tracking - Awareness funnel analysis ### Brand Perception - Brand attribute tracking - Keller CBBE model measurement - Brand personality assessment - Emotional associations - Competitive perception mapping ### Brand Performance - Net Promoter Score (NPS) measurement - Purchase consideration - Brand preference - Usage and loyalty - Share of voice calculation ### Advanced Analysis - Brand lift study design - Brand equity valuation support - Perceptual mapping - Driver analysis - Trend forecasting ## Usage ### Brand Health Dashboard ```javascript const brandHealthDashboard = { metrics: { awareness: { unaided: { current: 45, prior: 42, target: 50 }, aided: { current: 78, prior: 75, target: 85 }, topOfMind: { current: 22, prior: 20, target: 25 } }, perception: { favorability: { current: 68, prior: 65, target: 75 }, consideration: { current: 42, prior: 38, target: 50 }, preference: { current: 28, prior: 25, target: 35 } }, loyalty: { nps: { current: 35, prior: 32, target: 45 }, repeatPurchase: { current: 65...