customer-data-platform

# Customer Data Platform Skill ## Overview The Customer Data Platform Skill enables comprehensive CDP operations for unified customer data management, audience segmentation, and activation across marketing channels. This skill provides integration with major CDP platforms including Segment, mParticle, and Adobe Real-Time CDP, supporting identity resolution, event tracking, and privacy-compliant data orchestration. ## Capabilities ### Segment CDP Integration - Source and destination configuration - Event tracking implementation - Persona (customer profile) management - Audience building and syncing - Privacy portal configuration - Protocol schema management - Function development - Destination filtering and mappings ### mParticle Data Orchestration - Input and output configuration - Data planning and validation - Identity resolution setup - Audience management - Kit integration configuration - Data filter rules - User attribute management - Forwarding rules configuration ### Adobe Real-Time CDP - Schema and dataset management - Identity namespace configuration - Merge policy setup - Segment Builder operations - Destination activation - Data governance labeling - Profile enrichment - Edge profile configuration ### Customer Profile Unification - Identity graph management - Cross-device identity stitching - Deterministic matching rules - Probabilistic matching configuration - Profile merge strategies - Duplicate detection and resolution - Historical profile reconstruction ...