market-sizer

# Market Sizer ## Overview The Market Sizer skill provides systematic Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM) calculations. It integrates with industry data sources to build defensible market sizing analyses for investment evaluation. ## Capabilities ### TAM/SAM/SOM Calculation - Top-down market sizing from industry reports - Bottom-up market sizing from unit economics - Value theory sizing from willingness to pay analysis - Triangulation across multiple methodologies ### Data Source Integration - CB Insights market data and industry reports - PitchBook market maps and sizing - Gartner, Forrester, and industry analyst reports - Government statistics and census data - Public company filings and disclosures ### Market Segmentation - Geographic market segmentation - Customer segment sizing - Use case and application segmentation - Adjacent market opportunity mapping ### Growth Analysis - Historical market growth rates - Growth driver identification and analysis - Market maturity assessment - Disruption and substitution risk evaluation ## Usage ### Calculate Market Size ``` Input: Market definition, methodology preference, data sources Process: Gather data, apply sizing methodology, triangulate Output: TAM/SAM/SOM estimates with methodology documentation ``` ### Validate Company Claims ``` Input: Company's market size claims, their methodology Process: Independent sizing, compare against company claim...