marketing-analytics

# Marketing Analytics Platform Skill ## Overview The Marketing Analytics Platform skill provides integration with marketing analytics and measurement platforms. This skill enables comprehensive marketing measurement, attribution modeling, and data-driven optimization. ## Capabilities ### Web Analytics - Google Analytics 4 implementation - Adobe Analytics configuration - Event tracking setup - Conversion tracking - User journey analysis ### Product Analytics - Mixpanel event tracking - Amplitude product analytics - Feature usage analysis - User behavior tracking - Retention analysis ### Attribution and Measurement - Custom attribution modeling - Multi-touch attribution - Incrementality testing design - Cohort analysis - Customer lifetime value calculation ### Advanced Analytics - Marketing mix modeling (MMM) - Predictive modeling - Propensity scoring - Churn prediction - Revenue forecasting ## Usage ### Analytics Configuration ```javascript const analyticsConfig = { platforms: { web: { platform: 'GA4', propertyId: 'G-XXXXXXXXXX', tracking: { pageviews: true, scrollDepth: true, videoEngagement: true, downloads: true }, conversions: [ 'lead_form_submission', 'demo_request', 'purchase_complete', 'trial_start' ], audiences: [ 'high_intent_visitors', 'trial_users', 'engaged_blog_readers' ] }, product: { platform: 'Mixpa...