paid-media-platforms

# Paid Media Platform Skill ## Overview The Paid Media Platform skill provides cross-platform paid advertising management and optimization capabilities. This skill enables comprehensive paid media campaign management across search, social, display, and programmatic channels. ## Capabilities ### Search Advertising - Google Ads campaign management - Microsoft Advertising integration - Keyword strategy and bidding - Ad copy optimization - Quality Score improvement ### Social Advertising - Meta Ads Manager integration - LinkedIn Campaign Manager - Twitter Ads API - TikTok Ads management - Platform-specific creative ### Programmatic - Programmatic DSP operations - Audience targeting configuration - Retargeting campaigns - Connected TV advertising - Native advertising ### Optimization - Bid strategy optimization - Budget allocation and pacing - Creative asset management - Cross-channel budget allocation - Performance forecasting ## Usage ### Campaign Configuration ```javascript const campaignConfig = { platforms: { search: { platform: 'Google Ads', campaigns: [ { name: 'Brand - Search', objective: 'conversions', budget: 5000, bidStrategy: 'target-cpa', targetCpa: 50 }, { name: 'Non-Brand - Search', objective: 'conversions', budget: 15000, bidStrategy: 'maximize-conversions' } ] }, social: { platform: 'Meta Ads', ...