pr-analytics

# PR Analytics and Reporting Skill ## Overview The PR Analytics and Reporting skill provides comprehensive measurement and reporting automation following Barcelona Principles 3.0 and the AMEC Integrated Evaluation Framework. This skill enables PR professionals to calculate, visualize, and report on PR metrics with industry-standard methodologies. ## Capabilities ### AMEC Framework Implementation - Full AMEC Integrated Evaluation Framework implementation - Input-Activity-Output-Outtake-Outcome-Impact measurement chain - Standardized metric definitions and calculations - Framework alignment documentation ### Barcelona Principles 3.0 Metrics - Goal-setting and measurement alignment - Measuring communication outcomes (not just outputs) - Quantitative and qualitative analysis integration - Organizational performance impact measurement - AVE deprecation and alternative metrics guidance ### Media Quality Analysis - Media quality score calculation algorithms - Outlet tier weighting systems - Message pull-through analysis - Tone and sentiment scoring - Spokesperson presence tracking - Visual media evaluation ### Share of Voice Reporting - Competitive share of voice calculation - Industry benchmark comparisons - Trend analysis over time - Volume vs. quality SOV metrics - Topic-specific SOV breakdown ### Sentiment Analysis - Multi-tier sentiment classification - Sentiment trend visualization - Entity-level sentiment extraction - Context-aware sentiment scoring - Cross-platform s...