competitive-report-structure

# Competitive Report Structure Use this skill to assemble scored competitor cards into a decision-grade report. The report must answer three questions for the client: **who do we compete with, how do we compete, and where is our defensible white-space?** Every section earns its place by moving toward those answers — cut anything that doesn't. ## When to Activate - All competitor profile cards from benchmark-methodology are complete and ready to assemble. - Need to present competitive findings to a founder, leadership team, or board. - The report must drive decisions (who to compete with, how, where the moat is) — not just document the landscape. - Preparing a client deliverable that must be auditable and defensible. ## Client positioning brief (establish first) Before assembling the report, establish the client's positioning brief. It supplies: - **Strategic tension** — the paired axes (e.g., memorability × hireability) that define the client's target white-space. All maps and synthesis resolve back to this tension. - **Brand balance** — the intended proportional mix of the client's strategic emphases (e.g., 60% strategy/evidence, 25% distinctiveness, 15% craft). Every recommendation must be checked against this balance; flag any that would shift it. - **Differentiator** — the framing principle for the executive summary and white-space section. - **Target quadrant** — where the client intends to sit in the tension map; confirming whether that quadrant is g...