market-research

# Market Research Produce research that supports decisions, not research theater. ## When to Activate - researching a market, category, company, investor, or technology trend - building TAM/SAM/SOM estimates - comparing competitors or adjacent products - preparing investor dossiers before outreach - pressure-testing a thesis before building, funding, or entering a market ## Research Standards 1. Every important claim needs a source. 2. Prefer recent data and call out stale data. 3. Include contrarian evidence and downside cases. 4. Translate findings into a decision, not just a summary. 5. Separate fact, inference, and recommendation clearly. ## Common Research Modes ### Investor / Fund Diligence Collect: - fund size, stage, and typical check size - relevant portfolio companies - public thesis and recent activity - reasons the fund is or is not a fit - any obvious red flags or mismatches ### Competitive Analysis Collect: - product reality, not marketing copy - funding and investor history if public - traction metrics if public - distribution and pricing clues - strengths, weaknesses, and positioning gaps ### Market Sizing Use: - top-down estimates from reports or public datasets - bottom-up sanity checks from realistic customer acquisition assumptions - explicit assumptions for every leap in logic ### Technology / Vendor Research Collect: - how it works - trade-offs and adoption signals - integration complexity - lock-in, security, compliance, and operational risk ...