social-media-analyzer

# Social Media Analyzer Campaign performance analysis with engagement metrics, ROI calculations, and platform benchmarks. --- ## Table of Contents - [Analysis Workflow](#analysis-workflow) - [Engagement Metrics](#engagement-metrics) - [ROI Calculation](#roi-calculation) - [Platform Benchmarks](#platform-benchmarks) - [Tools](#tools) - [Examples](#examples) --- ## Analysis Workflow Analyze social media campaign performance: 1. Validate input data completeness (reach > 0, dates valid) 2. Calculate engagement metrics per post 3. Aggregate campaign-level metrics 4. Calculate ROI if ad spend provided 5. Compare against platform benchmarks 6. Identify top and bottom performers 7. Generate recommendations 8. **Validation:** Engagement rate < 100%, ROI matches spend data ### Input Requirements | Field | Required | Description | |-------|----------|-------------| | platform | Yes | instagram, facebook, twitter, linkedin, tiktok | | posts[] | Yes | Array of post data | | posts[].likes | Yes | Like/reaction count | | posts[].comments | Yes | Comment count | | posts[].reach | Yes | Unique users reached | | posts[].impressions | No | Total views | | posts[].shares | No | Share/retweet count | | posts[].saves | No | Save/bookmark count | | posts[].clicks | No | Link clicks | | total_spend | No | Ad spend (for ROI) | ### Data Validation Checks Before analysis, verify: - [ ] Reach > 0 for all posts (avoid division by zero) - [ ] Engagement counts are non-negative - [ ] Date rang...