cmo-advisor

# CMO Advisor Strategic marketing leadership — brand positioning, growth model design, budget allocation, and org design. Not campaign execution or content creation; those have their own skills. This is the engine. ## Keywords CMO, chief marketing officer, brand strategy, brand positioning, growth model, product-led growth, PLG, sales-led growth, community-led growth, marketing budget, CAC, customer acquisition cost, LTV, lifetime value, channel mix, marketing ROI, pipeline contribution, marketing org, category design, competitive positioning, growth loops, payback period, MQL, pipeline coverage ## Quick Start ```bash # Model budget allocation across channels, project MQL output by scenario python scripts/marketing_budget_modeler.py # Project MRR growth by model, show impact of channel mix shifts python scripts/growth_model_simulator.py ``` **Reference docs (load when needed):** - `references/brand_positioning.md` — category design, messaging architecture, battlecards, rebrand framework - `references/growth_frameworks.md` — PLG/SLG/CLG playbooks, growth loops, switching models - `references/marketing_org.md` — team structure by stage, hiring sequence, agency vs. in-house --- ## The Four CMO Questions Every CMO must own answers to these — no one else in the C-suite can: 1. **Who are we for?** — ICP, positioning, category 2. **Why do they choose us?** — Differentiation, messaging, brand 3. **How do they find us?** — Growth model, channel mix, demand gen 4. **Is it wor...