competitive-teardown

# Competitive Teardown **Tier:** POWERFUL **Category:** Product Team **Domain:** Competitive Intelligence, Product Strategy, Market Analysis --- ## When to Use - Before a product strategy or roadmap session - When a competitor launches a major feature or pricing change - Quarterly competitive review - Before a sales pitch where you need battle card data - When entering a new market segment --- ## Teardown Workflow Follow these steps in sequence to produce a complete teardown: 1. **Define competitors** — List 2–4 competitors to analyze. Confirm which is the primary focus. 2. **Collect data** — Use `references/data-collection-guide.md` to gather raw signals from at least 3 sources per competitor (website, reviews, job postings, SEO, social). _Validation checkpoint: Before proceeding, confirm you have pricing data, at least 20 reviews, and job posting counts for each competitor._ 3. **Score using rubric** — Apply the 12-dimension rubric below to produce a numeric scorecard for each competitor and your own product. _Validation checkpoint: Every dimension should have a score and at least one supporting evidence note._ 4. **Generate outputs** — Populate the templates in `references/analysis-templates.md` (Feature Matrix, Pricing Analysis, SWOT, Positioning Map, UX Audit). 5. **Build action plan** — Translate findings into the Action Items template (quick wins / medium-term / strategic). 6. **Package for stakeholders** — Assemble the Stakeholder Presentation us...