geo-fundamentals

# GEO Fundamentals > Optimization for AI-powered search engines. --- ## 1. What is GEO? **GEO** = Generative Engine Optimization | Goal | Platform | |------|----------| | Be cited in AI responses | ChatGPT, Claude, Perplexity, Gemini | ### SEO vs GEO | Aspect | SEO | GEO | |--------|-----|-----| | Goal | #1 ranking | AI citations | | Platform | Google | AI engines | | Metrics | Rankings, CTR | Citation rate | | Focus | Keywords | Entities, data | --- ## 2. AI Engine Landscape | Engine | Citation Style | Opportunity | |--------|----------------|-------------| | **Perplexity** | Numbered [1][2] | Highest citation rate | | **ChatGPT** | Inline/footnotes | Custom GPTs | | **Claude** | Contextual | Long-form content | | **Gemini** | Sources section | SEO crossover | --- ## 3. RAG Retrieval Factors How AI engines select content to cite: | Factor | Weight | |--------|--------| | Semantic relevance | ~40% | | Keyword match | ~20% | | Authority signals | ~15% | | Freshness | ~10% | | Source diversity | ~15% | --- ## 4. Content That Gets Cited | Element | Why It Works | |---------|--------------| | **Original statistics** | Unique, citable data | | **Expert quotes** | Authority transfer | | **Clear definitions** | Easy to extract | | **Step-by-step guides** | Actionable value | | **Comparison tables** | Structured info | | **FAQ sections** | Direct answers | --- ## 5. GEO Content Checklist ### Content Elements - [ ] Question-based titles - [ ] Summary/TL;DR at top ...