feature-investment-advisor

## Purpose Guide product managers through evaluating whether to build a feature based on financial impact analysis. Use this to make data-driven prioritization decisions by assessing revenue connection (direct or indirect), cost structure (dev + COGS + OpEx), ROI calculation, and strategic value—then deliver actionable build/don't build recommendations with supporting math. This is not a generic prioritization framework—it's a financial lens for feature decisions that complements other prioritization methods (RICE, value vs. effort, user research). Use when financial impact is a key decision factor. ## Key Concepts ### The Feature Investment Framework A systematic approach to evaluate features financially: 1. **Revenue Connection** — How does this feature impact revenue? - Direct monetization (new tier, add-on, usage charges) - Indirect monetization (retention, conversion, expansion enablement) 2. **Cost Structure** — What does it cost to build and run? - Development cost (one-time investment) - COGS impact (ongoing infrastructure, processing) - OpEx impact (ongoing support, maintenance) 3. **ROI Calculation** — Is the return worth the investment? - Direct monetization: Revenue impact / Development cost - Retention features: LTV impact across customer base / Development cost - Factor in gross margin, not just revenue 4. **Strategic Value** — Non-financial value that might override pure ROI - Competitive moat (prevents churn to competitor) ...