lean-ux-canvas

## Purpose Guide product managers through creating **Jeff Gothelf's Lean UX Canvas (v2)**—a one-page facilitation tool that frames work around a **business problem to solve**, not a **solution to implement**. Use this to align cross-functional teams around core assumptions, craft testable hypotheses, and ensure learning happens every sprint by exposing gaps in understanding (problem, users, value, and why the solution should work). This is not a roadmap or feature list—it's an **"insurance policy"** that turns assumptions into experiments before committing to full development. The canvas shifts conversations from **outputs** to **outcomes** and ensures teams build the right thing, not just build things right. ## Key Concepts ### What is the Lean UX Canvas? The **Lean UX Canvas (v2)** is a structured, one-page template designed to help teams frame their work around a business problem, not a solution. It aligns cross-functional teams on: - What problem exists (and why it matters now) - What measurable outcomes indicate success - Who we're solving for - What assumptions we're making - What we need to learn first - What experiments will test those assumptions **Origin:** Created by Jeff Gothelf, author of *Lean UX* (O'Reilly, 2013). Version 2 was released to improve clarity around business vs. user outcomes. **Key Insight:** The canvas acts like an **insurance policy**—it exposes gaps in understanding before you build, ensuring you don't waste sprints on the wrong thing. ...