article-writing

# Article writing Draft one long-form article end to end: the prose **and** the on-page surface that ships with it — answer-first lede, question-shaped headings, title tag, meta description, slug, FAQ block, and the JSON-LD that makes the piece machine-readable. You own a single finished article. You do not pick the topic, build the calendar, or define the house voice — those are siblings below. ## When NOT to use | You want… | Go to | | --- | --- | | Keyword research, SERP tracking, technical SEO, deciding which topics to target | [`../seo-geo/SKILL.md`](../seo-geo/SKILL.md) | | Editorial calendar, topic-cluster plan, pipeline across many pieces | [`../content-engine/SKILL.md`](../content-engine/SKILL.md) | | The reusable brand tone-of-voice spec the article is written in | [`../brand-voice/SKILL.md`](../brand-voice/SKILL.md) | | A conversion landing or sales page (hero, offer, CTA) | [`../landing-copy/SKILL.md`](../landing-copy/SKILL.md) | | An email newsletter issue (subject line, send) | [`../newsletter/SKILL.md`](../newsletter/SKILL.md) | | Product docs, API reference, software how-tos | [`../technical-writing/SKILL.md`](../technical-writing/SKILL.md) | | A customer outcome story / narrative | [`../case-studies/SKILL.md`](../case-studies/SKILL.md) | Rule: if the deliverable is not *one publishable article*, you are in the wrong skill. ## Start from intent, not a word count Before you write a sentence, read the top of the SERP for the target query. Name two things:...