brand-audit

# brand-audit Method skill. Inventories current brand expression across touchpoints and flags drift against defined brand tokens, voice, and strategy. For the UI surface it leans on `existing-ui-audit` rather than re-implementing component inventory. Output is a drift findings list — not a redesign. ## When to use - Before a rebrand or brand refresh — establish the baseline first. - When auditing brand consistency across touchpoints (web, decks, docs, ads, copy). - To create an evidence base before running `brand-strategy`. - When "is this on-brand?" needs a systematic answer across many assets, not a gut call. ## Procedure 1. **Gather the source of truth.** Collect the consumer brand's defined tokens (palette, type scale, logo rules), voice profile, and strategy doc if they exist. Consumer brand definition is authoritative; corpus defaults are gap-fill only. 2. **Inventory current expression per touchpoint.** Cover logo usage, colour palette, typography, voice/copy tone, imagery style, and iconography across the relevant surfaces (site, app, decks, marketing, docs). 3. **UI surface.** Invoke `existing-ui-audit` for UI component inventory. Do not re-implement it here — take its output as an input to this audit. 4. **Compare observed vs. defined.** For each touchpoint value, check it against the matching token or voice rule. 5. **Classify each finding.** Three buckets: `on-brand` (matches the defined token), `drift` (observed value diverges from the token), `undefined` (n...