brand-strategy

# brand-strategy Grounding skill. Consults the brand corpus to surface archetype, positioning, voice/tone, and messaging constraints. Output is a constraint set the human confirms — never final brand copy — then handed to brand-identity and brand-to-tokens. ## When to use - Deciding brand archetype, opposable positioning, voice/tone, or messaging framework before any identity work begins. - Before invoking brand-identity — the confirmed constraint set is its required input. - When a brief lacks a named audience, an opposable difference, or supporting proof. - When a brand refresh or extension needs grounding before token changes. ## Procedure 1. **Pressure-test the brief.** Is the audience named (not "everyone")? Is the difference opposable (could a competitor claim the opposite)? Is there at least one proof point? If any are missing, challenge — do not proceed on a vague brief. 2. **Ground via the corpus.** Run the corpus engine for each required domain. Start with archetype, then voice, then messaging: ```bash ./scripts-run <skills-root>/corpus-grounding/scripts/ground search \ --manifest <skills-root>/brand/data/manifest.json \ "<sector + audience + intent>" --domain archetype --json ``` Repeat with `--domain voice` and `--domain messaging`. Each call returns ranked rows with `confidence` and `evidence_gap`. 3. **Read confidence and evidence gaps.** Before trusting any row, read `confidence` and every `evidence_gap` entry verbatim. Low-confidence rows must ...