seo-sxo

# Search Experience Optimization (SXO) SXO bridges the gap between SEO (what Google rewards) and UX (what users need). Traditional SEO audits check technical health. SXO asks: "Does this page deserve to rank for this keyword based on what Google is actually rewarding in the SERP?" ## Core Insight A page can score 95/100 on technical SEO and still fail to rank because it is the **wrong page type** for the keyword. If Google shows 8 product pages and 2 comparison pages for your keyword, your blog post will never break through -- no matter how well-optimized it is. ## Commands | Command | Purpose | |---------|---------| | `/seo sxo <url>` | Full SXO analysis (auto-detect keyword from page) | | `/seo sxo <url> <keyword>` | Full SXO analysis for a specific keyword | | `/seo sxo wireframe <url>` | Generate IST/SOLL wireframe with concrete placeholders | | `/seo sxo personas <url>` | Persona-only scoring (skip SERP analysis) | ## Execution Pipeline ### Step 1: Target Acquisition 1. Fetch the target URL via `scripts/fetch_page.py` (SSRF-safe) 2. Parse with `scripts/parse_html.py` to extract: title, H1, meta description, headings hierarchy, word count, schema markup, CTAs, media elements 3. If no keyword provided, extract primary keyword from title tag + H1 overlap 4. Validate keyword is non-empty before proceeding ### Step 2: SERP Backwards Analysis Read `references/page-type-taxonomy.md` for classification rules. 1. Search Google for the target keyword (WebSearch) 2. F...