hubspot-follow-email

# HubSpot follow / marketing email (DRAFT) ## When to use - Event invite or reminder in HubSpot Marketing Email - Post-event follow-up to registrants / no-shows / attendees - Nurture that references a real system or artifact (not vague AI hype) ## Non-negotiables - One primary CTA. Secondary link optional, not three competing buttons. - Personalization tokens must exist in the HubSpot list/properties — do not invent tokens. - No fabricated metrics, customer logos, or case studies. - Draft in markdown first; paste into HubSpot only after human edit. - Prefer creating a **HubSpot draft** (not send) unless explicitly asked to schedule/send. ## Inputs | Input | Required | | --- | --- | | Goal (invite / reminder / post-event / nurture) | yes | | Audience list or segment definition | yes | | Offer / CTA URL | yes | | Brand voice / prior email to match | no | | Proof points (only if verified) | no | ## Flow 1. **Classify** the email: invite | reminder | day-of | post-attend | post-no-show | nurture. 2. **Pick template** from `templates/` matching the class. 3. **Fill** placeholders; strip unused optional blocks. 4. **Lint** against `references/anti-slop.md`. 5. **Deliver** as HubSpot draft (or markdown in Drive) — do not send unasked. 6. **QA**: subject ≤50 chars preferred; preview text set; mobile-safe short paragraphs; unsubscribe footer present. ## Output - Subject + preview text - Body (markdown) - Suggested HubSpot properties / personalization tokens used - Send-time ...