press-release

## Purpose Create a visionary press release following Amazon's "Working Backwards" methodology to define and communicate a product or feature before building it. Use this to align stakeholders on the customer value proposition, clarify the problem being solved, and test if the product story resonates—treating the press release as a forcing function for clarity and customer-centricity. This is not a marketing artifact for launch day—it's a planning tool that asks "If we shipped this perfectly, how would we explain it to the world?" ## Key Concepts ### The Amazon Working Backwards Framework Popularized by Amazon, the Working Backwards process starts with a press release and FAQ before any code is written. The press release must: - Be written from the customer's perspective - Focus on the problem solved, not the features built - Be short (1-1.5 pages) - Be compelling enough that customers would want the product ### Press Release Structure A standard press release follows this format: 1. **Headline:** Clear, benefit-focused product announcement 2. **Dateline:** City, state, date 3. **Introduction paragraph:** What's being launched, who it's for, key benefit 4. **Problem paragraph:** Customer problem the product solves 5. **Solution paragraph:** How the product addresses the problem (outcomes, not features) 6. **Quote from company leader:** Vision, customer commitment 7. **Additional details:** Supporting benefits or data 8. **Boilerplate:** Company background 9. **Call to ac...