ad-to-landing-page-auditor

# Ad-to-Landing Page Auditor The #1 reason ads get clicks but not conversions: the landing page doesn't deliver on the ad's promise. This skill audits the full click path — from ad copy to landing page experience — and flags every disconnect. **Core principle:** A great ad with a mismatched landing page is worse than a mediocre ad with a matched one. Message match is the single biggest conversion lever most startups ignore. ## When to Use - "Why are my ads getting clicks but no conversions?" - "Audit my ad-to-landing page flow" - "Check message match on our campaigns" - "My conversion rate is low — help me figure out why" - "Review our landing pages for our ad campaigns" ## Phase 0: Intake 1. **Ad copy** — For each ad, provide: - Headline(s) - Body / description text - CTA text - Platform (Google Search / Meta / LinkedIn) 2. **Landing page URLs** — The URL each ad points to 3. **Conversion goal** — What should happen after someone clicks? (Demo / Trial / Purchase / Download) 4. **Known conversion rates?** — Current click → conversion rate per ad/LP (if available) If the user has a CSV export from their ad platform, parse that instead. ## Phase 1: Ad Inventory Parse the provided ads into: | Ad ID | Platform | Headline | Body/Description | CTA | Landing Page URL | Conv Rate (if known) | |-------|----------|----------|-----------------|-----|-----------------|---------------------| ## Phase 2: Landing Page Audit For each unique landing page URL, fetch the...