champion-move-outreach

# Champion Move Outreach Tracks known buyers, champions, and power users for job changes. When someone who already knows your product moves to a new company, that's the highest-conversion outbound signal in B2B — they already trust you, they're in a new role trying to make an impact, and they have firsthand experience with what your product delivers. **Why this is the #1 signal:** Every other signal (funding, hiring, leadership change) targets strangers. This targets people who already know, like, and trust your product. Conversion rates on champion-move outreach are 3-5x higher than cold outreach because: - They don't need to be educated on what you do - They have a positive experience to anchor on - They want quick wins at the new company (bringing in a tool they trust IS a quick win) - They can internally champion the deal because they have firsthand results to cite ## When to Auto-Load Load this composite when: - User says "track my champions", "check for job changes", "who moved from our customer accounts", "champion tracking" - User has a list of past buyers/users and wants to know if anyone changed jobs - An upstream workflow (TAM Pulse) triggers a champion change check --- ## Step 0: Configuration (One-Time Setup) On first run for a client/user, collect and store these preferences. Skip on subsequent runs. ### People to Track | Question | Purpose | Stored As | |----------|---------|-----------| | Where does your list of people to track come from? | Defines th...