amazon-ads

# Amazon Ads Strategic guide for managing Amazon Ads Sponsored Products campaigns. Research first, validate products, optimize for ACoS targets. ## Requirements - **Hyper MCP installed and connected.** [https://app.hyperfx.ai/mcp](https://app.hyperfx.ai/mcp) - **Amazon Ads integration connected** at [https://app.hyperfx.ai/apps](https://app.hyperfx.ai/apps). If `amazon_ads_list_profiles` is not in the tool list, stop and tell the user to enable Hyper MCP and connect Amazon Ads. ## Out of scope — defer to other skills - **Creative generation** (product imagery, copy) → [`ad-creative-generation`](../ad-creative-generation) / [`image-generation`](../image-generation). - **Cross-platform campaign launches** → use this skill for Amazon, then invoke `meta-ads` / `google-ads` separately. ## Tool surface | Tool | Purpose | | --- | --- | | `amazon_ads_list_profiles`, `amazon_ads_run_health_check` | Profile discovery + integration health. | | `amazon_ads_list_campaigns`, `amazon_ads_create_campaign`, `amazon_ads_update_campaign` | Campaign lifecycle. | | `amazon_ads_create_ad_group`, `amazon_ads_create_product_ad` | Ad group + product ad creation. | | `amazon_ads_create_keyword`, `amazon_ads_create_negative_keyword`, `amazon_ads_create_campaign_negative_keyword` | Keyword targeting. | | `amazon_ads_create_product_target`, `amazon_ads_create_negative_product_target` | Product (ASIN/category) targeting. | | `amazon_ads_create_budget_rule`, `amazon_ads_list_budget_rules` | Budget ...