competitor-intel

# Competitor Intel End-to-end competitor research and monitoring. Define the set, pull from every public surface that matters, diff against last run (or your own), and produce a brief that's actually useful — battle card, weekly digest, board update, or comparison-page input. ## Out of scope — defer to other skills | Request | Send them to | | --- | --- | | Competitor *paid ads* (Facebook / Instagram active ads) | [`meta-ads-library`](../meta-ads-library) | | Pure SEO / keyword research with HyperSEO as the primary surface | [`seo-research`](../seo-research) — uses the same HyperSEO toolkit but goes much deeper on keyword work | | Generating *creative* (images / copy) for a comparison campaign once the intel is in | [`ad-creative-generation`](../ad-creative-generation) | | Pulling data from competitor *email programs* | Not feasible — opt-in only. Use `firecrawl_urls_scrape` on their landing pages instead. | `competitor-intel` is the *integration layer* — it pulls from every source and synthesizes. It uses HyperSEO for the rank/backlink/intersection slice but isn't the SEO research skill itself. ## Requirements - **Hyper MCP installed and connected.** [https://app.hyperfx.ai/mcp](https://app.hyperfx.ai/mcp) - **At least one of these toolkits** connected at [https://app.hyperfx.ai/apps](https://app.hyperfx.ai/apps): - **Firecrawl** *(highly recommended — backbone for any site/blog/pricing-page work)* - **HyperSEO** *(needed for rank, backlink, domain-overlap analysis...