customer-research

# Customer Research Guide for gathering and synthesizing real customer intelligence — from online communities, review sites, video comments, and social platforms — using the Hyper MCP scraper toolkit. The goal is always the same: surface what customers actually say (in their own words), not what you assume they say. ## Out of scope — defer to other skills | Request | Send them to | | --- | --- | | Researching competitor brands (site, ads, search rank) | [`competitor-intel`](../competitor-intel) | | Writing copy *informed by* the research | `copywriting` | | Optimizing a page using VOC insights | `page-cro` | | Keyword research and SERP analysis | [`seo-research`](../seo-research) | ## Requirements - **Hyper MCP installed.** [https://app.hyperfx.ai/mcp](https://app.hyperfx.ai/mcp) - **Apify scrapers toolkit enabled** at [https://app.hyperfx.ai/apps](https://app.hyperfx.ai/apps) — provides Reddit, Twitter, YouTube, TikTok, and Instagram scrapers. Not all scrapers need to be active for every run — enable the ones relevant to your ICP (Reddit and one review site is the minimum). If a scraper tool is missing from the tool list, skip that source and continue with the others. ## Tool surface | Tool | Purpose | | --- | --- | | `scrape_reddit` | Mine posts and comments from subreddits or by keyword | | `search_tweets` | Search X/Twitter with advanced operators and engagement filters | | `youtube_videos_search_top` | Find the top YouTube videos on a topic — use as input for co...