customer-research

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Mine online communities and analyze existing assets to understand what customers actually think, say, and struggle with. Use when the user wants to do customer research, ICP research, voice-of-customer (VOC), review mining, Reddit mining, YouTube comment analysis, G2/Capterra scraping, build customer personas, map jobs to be done, understand churn reasons, or find authentic customer language for copy. Also use when given transcripts, surveys, or support tickets to synthesize.

AI & Automation 90 stars 18 forks Updated today MIT

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License 10%
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Description 5%
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Skill Content

# Customer Research Guide for gathering and synthesizing real customer intelligence — from online communities, review sites, video comments, and social platforms — using the Hyper MCP scraper toolkit. The goal is always the same: surface what customers actually say (in their own words), not what you assume they say. ## Out of scope — defer to other skills | Request | Send them to | | --- | --- | | Researching competitor brands (site, ads, search rank) | [`competitor-intel`](../competitor-intel) | | Writing copy *informed by* the research | `copywriting` | | Optimizing a page using VOC insights | `page-cro` | | Keyword research and SERP analysis | [`seo-research`](../seo-research) | ## Requirements - **Hyper MCP installed.** [https://app.hyperfx.ai/mcp](https://app.hyperfx.ai/mcp) - **Apify scrapers toolkit enabled** at [https://app.hyperfx.ai/apps](https://app.hyperfx.ai/apps) — provides Reddit, Twitter, YouTube, TikTok, and Instagram scrapers. Not all scrapers need to be active for every run — enable the ones relevant to your ICP (Reddit and one review site is the minimum). If a scraper tool is missing from the tool list, skip that source and continue with the others. ### How to run the tools in this skill Every tool in this skill is named by its canonical tool name. Run it with the call your surface gives you: | Surface | Find a tool | Run it | | --- | --- | --- | | MCP client (Claude, Cursor, Codex, ChatGPT) | `search("<what you want to do>")`, then `describe("<n...

Details

Author
hyperfx-ai
Repository
hyperfx-ai/marketing-skills
Created
5 months ago
Last Updated
today
Language
Python
License
MIT

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