ad-creative

# /digital-marketing-pro:ad-creative ## Purpose Generate high-performing ad copy variations tailored to specific platforms and formats. Each variation is scored for quality and compliance, with recommendations for testing strategy. ## Input Required The user must provide (or will be prompted for): - **Product/service**: What is being advertised - **Platform(s)**: Google Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, X, Pinterest - **Ad format**: RSA, single image, carousel, video script, story, etc. For video ad scripts (6s bumper, 15s skippable, 30s spot, UGC-style), route to /digital-marketing-pro:video-script — its step 2.4 carries the per-format structural rules (the 5-second skip deadline, one-message bumpers, native-style disclosure) and its output passes the /check gate. This skill owns the copy layer around the video: headlines, descriptions, and CTAs. - **Campaign objective**: Awareness, traffic, leads, conversions, app installs - **Target audience**: Who the ads are for - **Key offer/CTA**: Promotion, value prop, or desired action - **Landing page URL**: Where the ad will drive traffic (optional) ## Process 1. **Load brand context**: Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json`. Apply brand voice, compliance rules for target markets (`skills/context-engine/compliance-rules.md`), and industry context. **Also check for guidelines** at `~/.claude-marketing/brands/{slug}/gu...