aeo-audit

# /digital-marketing-pro:aeo-audit ## Purpose Evaluate the brand's visibility and accuracy across AI answer engines. Analyze how the brand is cited, described, and recommended by ChatGPT, Perplexity, **Google AI Mode** (the conversational search surface that became Google's default at I/O 2026 — ~1B MAUs as of May 2026), Google AI Overviews, Gemini, and Microsoft Copilot. Produce optimization recommendations to improve AI visibility. **AI Mode vs AI Overviews — why both matter:** AI Overviews are the summary block at the top of a classic Google SERP and trigger on a subset of queries. AI Mode is a conversational tab (and now the default search experience for opted-in users) backed by Gemini 3.5 Flash with deeper reasoning, follow-ups, and a different citation pattern. The two surfaces select different sources for the same query in 40–60% of cases observed since May 2026. Audit both. **Cross-reference with GSC AI Performance Report (rolled out 3 June 2026):** The Google Search Console AI Performance Report (UK rollout first, global to follow) gives you actual *impressions* in AI Overviews + AI Mode for verified properties. Synthetic probe results from this skill should be reconciled against GSC actuals — see `/digital-marketing-pro:gsc-ai-performance` for the workflow. Important caveat: the GSC report intentionally excludes click data; click-through attribution must come from GA4 (the new `AI Assistant` channel group, added 13 May 2026, captures `Medium=ai-assistant` refer...