audience-intelligence

# Audience Intelligence ## When to Use This Skill Activate this module when the user's request involves any of the following: - **Buyer Persona Creation**: Building detailed profiles of ideal customers for marketing and product decisions - **Audience Research**: Understanding who a brand's customers or prospects are at a demographic, psychographic, and behavioral level - **Segmentation Strategy**: Dividing an audience into meaningful groups for targeted marketing - **Jobs-to-Be-Done (JTBD) Analysis**: Identifying the functional, social, and emotional jobs customers hire a product to do - **Psychographic Profiling**: Understanding audience values, attitudes, interests, lifestyles, and motivations - **Anti-Persona Definition**: Defining who is NOT the target customer to prevent wasted spend - **Audience Sizing & TAM Estimation**: Estimating the size of addressable audience segments **Trigger phrases**: "buyer persona," "target audience," "who are our customers," "customer profile," "segmentation," "audience segments," "Jobs-to-Be-Done," "JTBD," "psychographic," "ideal customer profile," "ICP," "anti-persona," "lookalike audience," "audience research," "buying committee," "customer avatar" ## Brand Context (Auto-Applied) Before producing any marketing output from this module: 1. **Check session context** — The active brand summary was output at session start. Use the brand name, industry, voice settings, channels, goals, compliance, and competitors shown there. 2. **If yo...