churn-risk

# /digital-marketing-pro:churn-risk ## Purpose Assess churn risk across customer segments and generate intervention strategies. Score segments using behavioral signals — email engagement decline, purchase frequency drops, login pattern changes, support ticket escalations — to categorize each segment into risk tiers and produce actionable intervention playbooks. This command bridges the gap between knowing customers are churning and knowing what to do about it. Instead of reactive "win-back" campaigns after customers have already left, it identifies at-risk segments early enough to intervene while the relationship is still recoverable. Each intervention playbook includes specific actions, timing windows, channel recommendations, and messaging approaches calibrated to the risk tier and customer value. ## Input Required The user must provide (or will be prompted for): - **Customer segments to score**: The segments to evaluate — can be predefined CRM segments (e.g., "Enterprise accounts," "Monthly subscribers," "First-time buyers") or behavioral cohorts (e.g., "Users who haven't purchased in 60 days," "Users with declining email opens"). Each segment should include available behavioral signals: email engagement trends (open rate, click rate, unsubscribe rate over time), purchase frequency and recency, login or product usage patterns, support ticket volume and sentiment, and any other engagement indicators tracked in the CRM - **CRM data source**: Which CRM system holds the c...